Servei de Gestió Documental, Arxius i Publicacions
Servei de Gestió Documental, Arxius i Publicacions
Image and Research Conference
Photography has ceased to be an exclusive chemical process and has become a universal, immediate language. Throughout my career, I have witnessed how the transition from celluloid to the pixel not only transformed our tools, but also reshaped our relationship with time and memory. Today, in a world saturated with fleeting images and artificial‑intelligence algorithms, technological democratization has made it possible for anyone to capture a moment. But does everyone truly know how to see?
It is at this crossroads that the photographer’s work gains more meaning than ever. Our profession is no longer defined by mastering exposure techniques or owning the most expensive equipment; our distinctive value lies in our gaze, our judgement, and our ability to tell intentional stories. Amid visual noise, the photographer acts as an essential filter, bringing depth, context, and honesty to reality.
The challenge today is not the loss of the craft, but its reinvention. Technological evolution pushes us from mere technical capture toward a stronger intellectual authorship. This talk invites reflection on how we can embrace innovation without losing our essence: the pursuit of truth through the lens, and the unwavering commitment to connect with viewers in a human, deliberate, and transcendent way. To create authorial images in clear contrast to the on‑demand archives produced by AI.
Tino Soriano is a renowned Barcelona‑born photographer, communicator, and writer with more than three decades of professional and teaching experience, beginning in 1978. He stands out as a key figure in photojournalism, humanist photography, travel reportage, and medical communication.
Internationally, he trained with legendary photographers such as Elliot Erwitt and Alex Webb, and has received elite awards including the World Press Photo (1999) in the Arts category, UNESCO’s Grand Prize “Humanity Photo Award” (2015), and Mexico’s Lente de Plata. In Spain, his distinctions include the Generalitat’s National Communication Award (2018), the Miravisions Honor Award (2024), and the National Piedad Isla Award (2017).
As a travel photographer, he has circled the globe three times and illustrated nine books for the National Geographic Society, where he served as an expert instructor between 2007 and 2018. His reportages have appeared in leading international publications such as Time Magazine, Smithsonian, Paris Match, and Der Spiegel, as well as El País Semanal and La Vanguardia.
His prolific bibliography includes titles such as La Fotografía en los viajes, CurArte, and Ayúdame a mirar, the latter recognized as Spain’s best photography book of 2020. His exhibition work comprises dozens of solo shows since 1992 —such as El Futuro Existe, presented at Visa pour l’Image— focused on humanistic essays and the world of medicine, a body of work praised by the World Health Organization.
He is currently an ambassador for OM Digital Solutions and for the Spanish Confederation of Photography, and his life and work have been featured in documentaries for National Geographic Channel and RTVE.
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